Ferris Bueller said it best, "life moves fast, if you don't stop to take a look around, you might miss something." Forgive me if I butchered that quote, but if you've seen the movie then you know what I'm talking about.
We live in a constantly-evolving world with constantly-evolving everythings. Hell! Newspaper's about dead (so they say) and DVR is murdering the commercial.
I guess it is true: video DID kill the radio star, but it didn't kill the industry - MTV did. Kidding. The music industry is a thriving, prosperous industry regardless of how video changed it.
Internet changed it.
Internet changed everything. Early (and current) internet advertisements included banners and pop-ups. Everyone hates, or doesn't care about either. But like the "ever-evolving" (I hate saying that so I'll use "juice box" instead) world around us, internet advertising is following suit.
It seems that a shift towards interactive advertisements and content-sponsored media is the trend in internet advertising.
In this article from BMG's marketing blog, they highlight the fact that the curtain that used to exist between a company and its customers is fading as social networking becomes more prevalent. This is smart. Internet in its simplest form IS an active medium. We sift through what we want to. Users see banner ads and pop-ups as hindrances, so by allowing us, the consumers, to create the content we wish to view i.e. Facebook fan pages, advertisements become...not advertisements.
The same goes for content-sponsored media. As annoying as it may seem, Youtube needs a way to pay the bills. We can't watch videos of sleep-walking dogs if Larry the bean counter for Youtube can't balance the checkbook.
Juice box.
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